Gardenish Branding

JANUARY 2024  BRANDING 

For those living in small spaces and apartments without access to a backyard, the idea of keeping plants or growing food at home might be a challenge. The idea of Gardenish was to be a resource for those who want to explore gardening but can only do so indoors. There are two branches of the company: one encompassing caring for house plants and choosing the right plants for your space, and another for growing and harvesting food indoors.​

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The target audience is mainly younger college-age people. People in their 20s are more likely to be living in dorms or apartments than houses. The branding features a fun and youthful appearance to appeal to younger audiences.